23 Jun 2022

Undeniable fact every business needs a website

The world is changing, so do our everyday personal and working needs. In today's world, regardless of industry, any business needs to evince its online presence, as it can have a massive impact on its success. Some businesses still don’t realize that a majority of  their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can break more revenue. Of course, the quality of your website impacts results, but the main point of this blog is to emphasize the importance of having a website. So, why do you need a website and how can you be sure it’ll convert those shoppers into buyers? Let's get the answers! 

Customer Engagement

Having a website makes it possible for customers to be able to find you – anytime, anywhere, since your website is on 24/7. A website is a portal to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. That is to say it creates a channel for customer engagement. So, if you have a good business website it is going to give people an opportunity to intereact with your business, such as by getting acquainted with the product or services you offer, requesting a free quote, scheduling an appointment, emailing your business, or even just looking up your address and phone number. In short, the more information your customers can learn about your company in the fastest amount of time, the more likely they will turn from shoppers into buyers. Which means even outside of business hours, your website continues to find  and secure new customers. Worthily, one should take into consideration that nowadays most companies have their websites, therefore there is every chance you could be losing customers to your competitors by staying offline. 

A website provides your business with an online presence. As previously mentioned, the vast majority of customers search online to find local businesses. Here the start-up businesses and the existing ones both are treated equally, they reach out to their clients and offer their products and services, the convincing one wins the race. But not just any online presence. In fact, nearly 9 out of 10 consumers are less likely to return to a site after a bad experience. There’s no question about it.  In fact, the average consumer will consult 10 sources before  making a purchase. So make sure you TRUST your business to  real professionals as with an interesting website that is user-friendly and responsive in design, it will be easier for you to establish authority in the industry you belong to.

Leads

Another important point to bring up to your attention is that websites can provide you with needed leads. A website helps your business by generating leads with calls-to-action. A call-to-action is a button or text on your website that prompts someone to provide their contact information for a specific purpose. Examples of calls-to-action include schedule an appointment, get a quote for a service, download a brochure or eBook, or request more information from the business. Having calls-to-action on your website that require visitors to fill out a contact form provides you with a list of people to follow up with and potentially convert into clients and customers.

Save Your Time, Money and Labor 

The world around us is changing faster than ever before. Hence, everybody tries not to waste their time. As a business owner you too might come up with this problem, how to organize your time, money, resources, labor resources and not to affect  the quality of the services you offer. Websites allow all these together. Think of your website as a conversation you’d have with a person interested in your services, whether on the phone or in person. Answering questions they have will show that you are knowledgeable in your area of expertise, will increase their trust in you, and may potentially lead to a sale.

Having a website enables you to provide the same information you would in a conversation, but without you actually having to be there. Even better, a website works to allow you to have multiple “conversations” with potential customers at once because, unlike having a one-on-one conversation, more than one person can view your website at a time. Time otherwise spent answering these questions and informing customers can now be allocated to other priorities. In addition, the thought-out content on your website will, at times, articulate your business and services better than you can on the fly.

Market Expansion

Another advantage is Market Expansion. As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Store fronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.

Conclusion

To sum it up, let's say that Websites have become essential to businesses today. It is strongly recommended to create one if you haven’t done so already. You can improve it over time, but the key is to start as it is faster communication through any device and faster than any device. It has brought the world into the palm of the hand. With a website you can manage all at once: Save Time, Unlimited Information, Engagement, Communication, Information Exchange, least but not last Market Expansions and so on. Without a website, people may question your legitimacy as a business. So having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. 

Finally, in today's fast-changing world if you decide to make your business more than up to date don’t hesitate to contact us, as Rocket Systems’s professional team is here to help you to promote your business, make it better and even the best!