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SMM Specialist

Part Time Remote

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Full role requirements

Requirements

Required Qualifications

  • 1+ year of professional experience in Social Media Marketing
  • Experience managing social media accounts, preferably Instagram, Facebook, LinkedIn, and TikTok
  • Strong content creation and copywriting skills
  • Experience developing and implementing social media strategies
  • Knowledge of social media trends and algorithms
  • Basic knowledge of Canva, Photoshop, CapCut, or similar tools
  • Understanding of social media analytics and performance metrics
  • Experience creating engaging posts, stories, reels, and short-form videos
  • Strong communication and organizational skills
  • Ability to work independently and meet deadlines
  • Creative mindset and attention to detail
  • English knowledge is a plus

Role scope

Key Responsibilities

  • Develop and implement social media content strategies
  • Manage and maintain company social media accounts
  • Create and publish engaging posts, stories, reels, and other content
  • Develop monthly content plans and content calendars
  • Write creative captions and marketing copy
  • Monitor social media trends and identify new content opportunities
  • Analyze social media performance and prepare regular reports
  • Increase audience engagement and brand awareness
  • Coordinate with designers, marketers, and other team members
  • Respond to comments and messages when required
  • Support social media campaigns and promotional activities
  • Continuously test new content formats and improve engagement metrics