Digital product case study
Ari
A dating app for Armenian singles worldwide, built around more intentional discovery and meaningful connection.
Overview
Dating across a global community.
Ari brings Armenian singles into one mobile experience, helping people discover relevant connections nearby or across the global diaspora.
Less noise.More context.Better reasons to say hello.
The product challenge
Instead of endless swiping, Ari uses curated suggestions, richer profiles and discovery through proximity and shared interests.
Designed for the Armenian diaspora
User flow
A focused path from profile to conversation.
A simple journey gives users more context before they connect.
01
Build a detailed profile
Add photos, interests, personal details and conversation prompts.
02
Receive daily suggestions
Explore a limited set of curated profiles based on relevant compatibility signals.
03
Discover beyond the daily set
Find people through crossed paths and shared-interest discovery.
04
Match and start talking
Mutual interest opens the way to an in-app conversation.
Core features
Designed around relevance, not volume.
The feature set supports both local discovery and a geographically distributed diaspora, while keeping the experience personal and conversation-oriented.
✦
Curated daily suggestions
A limited set of recommendations keeps discovery focused.
⌖
Crossed paths
Location-aware discovery surfaces people users may have encountered nearby.
◎
Interest discovery
Shared interests provide another way to discover relevant profiles.
Aa
Profiles with more personality
Prompts and personal details give matches more natural conversation starters.
Technology
Product stack
Product gallery
Inside the Ari experience.
A closer look at discovery, proximity, interests and matching across the mobile product.
